Digital Marketing Jobs & Career in India 2020

Introduction

I am writing this article sitting at my home due to lockdown in India as well as in the whole world suffering from lockdown for 2-3 months ago. Everything whether it is meeting, webinars, classes, courses are occurring online. This has increased the scope of digital marketing in India. India is the second-largest user of the Internet after china and it is expecting that by the end of 2020 India will come first in terms of Internet usage. The increased use of smartphones and easy accessibility to the Internet helped people to do anything online using the internet. This gives a huge number of opportunities in terms of employment in the field of digital marketing in the year 2020 and years coming. In the digital world where everyone is using the Internet irrespective of gender, age, sex. So no company can ignore these users. According to the recent survey by the end of 2020, India's Digital advertising Industry will touch 250 billion marks. So it is assuming that by the end of year digital marketing will produce 20 lacs jobs for the people. So by seeing all these facts, we can say that country is adopting digitalization.

Snapshot of Growing Digital Marketing Jobs & Career in India

Digital Marketing Jobs & Career in India

 

Digital marketing is a vast field and consist of various other key components/fields such as Affiliate Marketing, Website Designing, Search Engine Optimisation, Social Media Marketing, Search Engine Marketing, Content Marketing, Email Marketing, web Analysis,

PPC & sem marketing, inbound marketing.

You should know the basics of each of these fields and do specialization in one of these fields which will bring your income. After learning the skills there are many opportunities opened for you such as you can get a job in digital marketing, start a digital marketing agency, or start your own online business/website/blog. The best thing to become an expert in digital marketing is that it does not require any special degree or qualification.

Below I have explained the basic information of every field

• Web Developer and Web Designer

Web Developer and Web Designer are people who are behind the creation of amazing websites that you come across on the internet. In normal terms, both web developers and web designers are used interchangeable but in a true sense, their roles are different.

A web developer is responsible to develop applications and functionality for the internet. In a simple word a web developer takes a website design and actually makes a functioning website from it.

On the other hand, a web designer is someone who is both creative and technical. He has the ability to understand what is required to make a website functional and easy to use.

So as a web developer and designer, you will be accountable for designing, coding, and modifying websites making it appealing and user friendly.

Although due to the availability of several CMS portals much technical knowledge is not needed. But prior knowledge of JavaScript, JQuery, HTML, CSS and web programming is desirable to get into this role

Average Salary – Rs 3 Lacs – Rs 6 Lacs

• Digital Marketing Manager

Digital Marketing Managers have to lead the digital marketing team and report to the Vice President of Marketing in the company.

The digital marketing manager is responsible to look after all the digital marketing activities from devising strategies, generating traffic, supervising all the subordinates in the digital marketing department.

For the post, you need to have at least 5-7 years of experience to reach. If you have shown the projects that prove that you are a digital marketing expert you will be hired easily for the position.

These digital marketing experts are in huge demand and all companies are in search of these kinds of experts.

 Average Salary – Rs 10 Lacs to Rs 15 Lacs per annum. This may go up to Rs 40 lacs per annum plus equity in certain big companies.

• Search Engine Optimisation (SEO) Analyst/ Expert

A search engine optimized site can get free traffic from Google and other search engines. One should not spend money on Google Adwords campaigns to get traffic.

SEO executive’s job involves keyword research, user experience optimization, getting pages indexed, check on duplicate content, using Google Webmaster Tools, and so on.

SEO executives make sure that your webpages are optimized according to search engines. They also ensure that webpages are mobile-friendly and free from crawling issues.

The job of an SEO expert is more of an expert level. They need to be experienced in the field with at least 5 years of experience. They must be well versed in using advanced SEO tools like Ahref, Moz, SEMrush, etc.

There are so many other tools that will help in improving performance in the search engines that an SEO expert must be able to use easily.

SEO experts report directly to digital marketing managers and usually are individual contributors. They give constant feedback to the product and web development team.

Average Salary – Rs 2.5 Lacs to Rs 6 Lacs per annum. This may go up to Rs 10 lacs per annum and more in some companies.

• Social Media Marketing Executive

Social media marketing can be split into two main areas. One of the areas involves spreading the owned content via social media channels such as Facebook, Instagram, Twitter, Pinterest, etc. This a social media executive or any person in the content marketing team can do.

The second area which is running a paid advertisement on social media platforms is a bit specialized task. To run an advertisement on social media platforms like Facebook etc. one needs to be an expert in that segment. To get the job as a social media marketing expert or manager you need to have experience in this field for at least 3-5 years.

Average Salary – Rs 3 Lacs to Rs 7 Lacs per annum. This may go up to Rs 15 lacs per annum or more in some companies.

• Search Engine Marketing (SEM) or PPC Expert

Search Engine Marketing is a very important dimension of digital marketing. It is usually treated as a Google Ad words Specialist. Although it is a broad term to define marketing via search engines.

Search Engine Marketers are in very much demand and are a very good option for persons with a good analytical mind.

Their major responsibilities include keyword research for ad copies, managing ad groups, optimizing landing pages, bid management, ad copywriting, split testing of ad campaigns, study analytics, and generate reports. They also need to coordinate with the creative team for graphics and ad copies.

There are no such specific years of experience for this post. But big corporate companies need people with enough years of experience.

Average Salary – Rs 3.5 Lacs to Rs 8 Lacs per annum. This may go up to Rs 15 lacs per annum or more in some companies

• Content Writer and Content Marketing Manager

  If you love to write then content writing is the best-suited profile for you. This profile is in very much in demand and will always be there as the need for content is increasing immensely.

  Content marketing managers are responsible for content marketing. Their role and responsibilities include managing the blog, email communications, sales page copywriting, drip marketing campaigns, ebook publications, video marketing, and guest blogging.

  They need to report to digital marketing managers or Head of Marketing/ V.P.They may be solo contributors or can manage a team of content writers.

  As content writer one can work as a freelancer and work on a project basis. One can work with more that one project at a time.

  The experience required for the post of content writing managers is 3-5 years.

  Average Salary – Rs 7 Lacs to Rs 15 Lacs per annum.

For making a career in digital marketing you should be passionate and hard-working. There are various courses available both online and offline to digital marketing. Also, resources are available in the form of blogs and Youtube videos. If you go for offline resources then you have to go to institutes where they charge high fees ranging from 30,000 to 80,000. And if you go for online resources/courses they are relatively cheaper but are paid. Even some are free. If you want to enroll in the course you can visit my post of (digital marketing courses)digitalgarage2002.blogspot.com I would recommend that you go for an online course that has a high rating and good reviews. Also, ensure that course provides you a certificate that you can add in your resume.

Rather than offline courses where fees are also high and you have to travel to the place to attend the classes which are both times consuming and costly.

Conclusion

I hope this article "Digital Marketing Jobs & Career in India" gave you a good idea about the careers and jobs in digital marketing in India.

Now there is an opportunity for you in Digital marketing and it is the time to prepare yourself for becoming a digital marketing expert. 

So go ahead and achieve your dreams.

If you want to know about the components of Digital Marketing, Read my articles on Affiliate Marketing, Website Designing, Content Marketing, and Social Media Marketing.

https://digitalgarage2002.blogspot.com/