Introduction I am writing this article sitting at my home due to lockdown in India as well as in the whole world suffering from lockdown for 2-3 months ago. Everything whether it is meeting, webinars, classes, courses are occurring online. This has increased the scope of digital marketing in India. India is the second-largest user of the Internet after china and it is expecting that by the end of 2020 India will come first in terms of Internet usage. The increased use of smartphones and easy accessibility to the Internet helped people to do anything online using the internet. This gives a huge number of opportunities in terms of employment in the field of digital marketing in the year 2020 and years coming. In the digital world where everyone is using the Internet irrespective of gender, age, sex. So no company can ignore these users. According to the recent survey by the end of 2020, India's Digital advertising Industry will touch 250 billion marks. So it is assuming that by the ...
what is digital marketing and how does it work? digital marketing is divided into 8 main components such as Affiliate marketing, website designing, content marketing, social media marketing, ppc & sem marketing, email marketing, inbound marketing. I have explained the basic concept of each of them in limited words.