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what is email marketing

INTRODUCTION

Email Marketing is made up of two words email and marketing. Marketing means promoting products and services to the people whether online such as using social media, giving reviews on a product/service in the form of published post, start blogging, guest blogging, email marketing, affiliate marketing, creating an e-commerce website, etc whereas on the other hand  TV Advertisement, Posting banners on roadside, flyovers, creating pamphlets, holding a contest, sending Seasonal cards, organizing workshops, etc comes in the category of offline marketing.

An email is a tool by which we send a message to other people whether it is important or not. And now comes to our topic which is Email Marketing.
Marketing or promoting the products and services by using this email tool is what we called as email marketing. Companies use email marketing to send messages to their customers. Companies send messages regarding changes, updates regarding their products/services, mail regarding new product came in the market, mail regarding if any customer becomes their affiliate partner they will give some commission, discounts on some products/services if suppose it is an e-commerce website they can send you a thank you email and something like that.

Here are some interesting facts and figures Email Marketing:

. More than 290 billion emails were sent and received by the people each day in the year 2019.
. More than 70% of small businesses are dependent on email marketing all over the world.
. It is estimated that the usage of email would increase to 345 Billion emails per day until the year 2022.
.It has Good ROI(Return on Investment) i.e for every 1$ spent on email marketing business get the average return of 42$.
. Around 50% of the customers like to receive emails from their favorite brands.
.Around 50% of emails are opened on mobile phones.
This shows that the scope of email marketing will increase day by day and it will be a great opportunity for those businesses that have limited resources and can't afford much investment in marketing their products/services.
10 Email Marketing Statistics You Need to Know in 2020 [Infographic]

Here are some of the best courses which can help you boost your career in Email Marketing:

Free courses



Paid courses



Here are some career Opportunities in Email Marketing:
1)Digital Marketing Manager

2)Chief Marketing Officer

3) A Marketing Consultant

4) CRM Manager


Conclusion:

Congratulations, Now You understood the concept of email marketing and I hope this article would raise interest in you regarding email marketing. If you liked my article and want to read more such articles to boost your knowledge then go to the link:http://digitalgarage2002.blogspot.com
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Comments

  1. JennyDecember 10, 2020 at 5:32 PM

    Nice article

    You should use this email marketing platform becouse that's important if you have a website and you want to increase views or sales
    best email marketing platform 2020 with complete detail

    ReplyDelete

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